Bill Gates famously said back in 1996: "Content is king."
Think of your current kingdom as built on audio content from your podcast.
If you want to diversify that kingdom, should your audio podcast stay audio only?
Or could you branch out into video as well?
After all, you can easily rip audio from video for your podcast.
"Podcasting and video production?" you ask.
Here's something to remember:
Every great video needs excellent audio.
So if you already need to capture great audio while you're filming, why not use it for your podcast as well?
I'm not going to lie: I know that this seems like a lot of work.
And it is.
But is it worth it?
Let's dive in and find out.
Why Rip Audio from Video?
Before we get started, I want to share a little piece of trivia with you.
Did you know that the word “podcast” is a portmanteau for “iPod” and “broadcast.”?
From the beginning, it was a word to describe a portable audio broadcast.
So here's a question:
If a podcast is supposed to be audio-based, why should I bother with video at all?
That's what I'm here to answer.
Let me share a secret with you:
There’s a truth that every content creator understands:
Coming up with new ideas time after time is difficult.
It probably didn’t start like that.
I bet that when you first started out making podcasts, you were just bursting with ideas!
And then, inevitably, it happens.
Eventually, that never-ending font of ideas begins to run dry.
It could be a few days, weeks, months later. But it does happen.
Don’t feel bad:
It happens to the best of us.
So how’s making video help?
By making a video, and then using the audio from your video content can potentially yield content for two platforms!
You can yield twice the content with half of the recording effort. Brilliant!
Where to Get Video
So you may be wondering to yourself: where am I going to rip audio from for my podcast?
As a creator, there are a lot of ways you can go about this.
Let's take a look:
Hold on just one minute
Before you go on, I have one vital piece of advice.
Seriously, this is important, so listen up:
If you are looking to rip audio from video footage that isn't yours, be sure you have permission to use it
When in doubt, always contact the creator or copyright holder for permission to use it.
Get ready for your close up
If you are looking at branching out into using video as well as audio in your content creation, record your video!
Of course, to do that, you need the right camera.
But what camera should you get?
There are different camera types that you can choose from.
Digital video camera
If you’re super serious about getting into making video content along with your audio podcast, investing in a quality digital video camera may be the way to go.
DSLR and mirrorless cameras are favorites of video-based content creators for their versatility. The interchangeable lenses give you plenty of visual options.
Plus, DSLR and mirrorless cameras also take great still photographs as well!
Of course, there's also dedicated digital camcorders. These are less versatile than DSLR and mirrorless cameras but are great if you just want to take good video.
Want a way to record without an extra investment? I've got a possible answer for you.
And get this: you probably have one already.
That's right: just use your smartphone!
Smartphones have it all: excellent video quality in a highly mobile package.
These are a convenient way to record footage wherever you are.
Then, you can later rip audio from video for your podcast at a later date.
Whether built-in to your laptop or an external camera, webcams are a good way to capture footage that you can later rip audio from video for your podcast.
Live streaming video
Are you a gamer on Twitch?
Maybe you live to stream your life on YouTube Live.
Or maybe you lead business summits via Facebook Live.
Whatever your live stream platform, chances are that your existing live video content has a bevy of content you can leverage on your podcasts.
Other video sources
Are you already a video creator?
Getting a Great Capture
If you are planning on recording video, you always want to capture the cleanest audio you can.
You’re probably thinking:
Hey, my video camera/phone/webcam comes with a microphone, right?
Yes, it does!
But I’ve got some bad news for you.
Your built-in microphone is probably not so great.
To capture the best sound during your recording session, you’re going to want to invest in some decent equipment.
But here’s the good news:
There’s plenty of excellent recording equipment options to choose from!
Digital video cameras
DSLR and mirrorless cameras are great for capturing video.
But for audio capture, they fall short.
Microphones on video cameras do work. They just don’t work well.
For most DSLR cameras, audio was an afterthought after DSLRs evolved to include video. They are primarily cameras, after all.
Whenever you are filming with a digital video camera, you’re going to want to augment your audio capture.
The easiest way to do this is to use an external microphone that attaches to your camera.
Connections, connections, connections
Before you can buy a microphone for your video camera, you need to check your connections.
All cameras have different connectors and may be labeled differently from brand to brand.
Once you have determined what connectors your camera has, find a microphone type that matches your video and podcasting needs.
What suits your needs?
There are four main types of microphones you can find for your video camera.
Shotgun - fits on camera or used as a boom
Lavalier - worn by the subject, usually on a lapel
Handheld - held by subject
Shotgun microphones are popular and easy to use. These microphones point directly at your subject to capture sound. Shotguns can also capture directional and ambient sound.
The Rode VideoMic Pro is an example of a directional shotgun microphone for a digital video camera.
Lavalier microphones are typically worn on your subject. These can capture ambient sound but are best for capturing sound directly from your subject.
The Saramonic UwMic9 is a favorite lavalier microphone.
For interview style videos, a handheld microphone may be more appropriate. These microphones are great for capturing your subject with less background noise.
The Shure VP4 is an example of an omnidirectional handheld microphone.
Not just a phone
Many smartphones give DSLR and mirrorless cameras a run for their money when it comes to video quality.
And now you may be asking:
What about the audio?
The microphone on your favorite smartphone may work for phone calls, but it will also fall short for capturing video.
When you’re ripping audio from video for your podcast, you want the best quality possible.
One reigns supreme
Apple fans rejoice: iPhones deliver better quality audio than their Android competitors.
Since only Apple makes iPhones, they have standard hardware.
Conversely, a lot of different manufacturers makes Android phones so they have no single standard.
This is great for competition but not always great for standard control.
So when it comes to ripping audio from video, starting with an iPhone may be a good bet.
Hooking it up
Smartphone audio for Android usually comes in a 3.5mm headset jack. The Dayton Audio iMM-6 connects via a 3.5mm jack.
You can use this microphone with either Android or iOS devices!
If you have an iPhone, you can also find microphones with Lightning connectors. The Rode i-XY is a condenser microphone that uses a Lightning connector.
On your computer
For recording video on a desktop or laptop, you are going to want a good microphone to capture your sound.
Choose your style
For recording via your computer, you can choose between a stationary condenser microphone or headsets.
Headsets are great for when you do not want to take up too much room but are not idea when you have multiple speakers.
Most desktops or laptops will have a USB or 3.5mm jack for your microphone. USB is great because these are plug-and-play, making them easy to set up.
If you want game-changing audio to rip from a video, you are going to want an XLR microphone.
Check out the video below:
But there’s a downside:
What you trade up for in quality, you trade down for the inconvenience.
Unlike USB microphones which usually plug and play, XLR microphones are more involved.
An XLR microphone will require a digital audio converter (DAC) to connect to your computer, which is an extra expense.
Check out the video below:
A one-trick wonder worth noting
While we've focused a lot on how to get the best quality on video, you may still want to look at capturing your audio separately.
You may be asking:
Why should I capture my audio separately if I'm already shooting video?
And the answer is simple:
Dedicated audio tends to be higher quality than audio attached to your camera or device.
After all, the audio recorder is explicitly made to capture high-quality audio.
A potential downside is that you will have to sync your audio in your video editor later.
However, this does save you from having to rip audio from video to use in your podcast!
The Roland R-05 is an example of a portable audio recorder.
Rip It Out
With great footage comes great responsibility.
Oops, that wasn’t quite the saying.
Now that you have made your video, you need to rip audio from video to put into your podcast.
But how do you do that?
It turns out that it’s pretty simple.
There’s a program for that
Do you have a computer? Do you have room to install a video player or video editor?
If so, that’s all you need to rip audio from video for your podcast!
Video Programs that Can Rip Audio
If you want professional quality video editing capabilities, Adobe Premiere is the way to go.
Watch the video to learn more:
So what’s the catch?
It’s pretty expensive.
You can buy a single-app subscription or get it part of the Creative Suite subscription.
On the upside, you can use this tool to rip audio from video whenever you need it.
Check it out:
VLC is a free, open source, cross-platform video player. That means you can find a version for it for Mac, Windows, or Linux.
But wait, there’s more!
It can also rip audio from video with just a few steps.
(And did I mention it’s free?)
If you have a Mac, you can use iMovie.
If it’s not already installed on your machine, you can download it from the Apple website.
(Bonus: It’s free for Macs!)
If you want to rip audio from video that you’ve already posted online, you have two options.
Download and then rip
If you have a video up on a website like YouTube, Vimeo, Twitch, or another site, you can download a tool like 4K Video to MP3.
Here’s a list of a few tools you can download to try.
Rip it online
Don’t feel like downloading an extra program? No problem!
Websites like these can help you.
Audio bitrates may vary so be sure that the site converts to a format and quality that is suitable for your podcast.
Capturing Audio Greatness on Video
Now you know what tools you need to make great video content.
More importantly, you know what you need to make great AUDIO for that video content.
But hold on:
Knowing what tools you need isn't enough.
You need to know HOW to use these tools.
Watch your mouth
It’s not enough to have a good microphone.
You need to know where to put it.
Ideal microphone placement is key to capturing great audio.
Because let's be honest:
If you’re not capturing good audio to begin with, how will you rip audio from video later?
Ideally, you want your microphone about eight inches away from your mouth, at an angle. This allows your recording to be nice and crisp.
Investing in a mic stand or a shock mount like the Rycote InVision for your studio will help keep your microphone at a consistent position.
Pop goes the shield
For studio setups, consider getting a pop shield.
Pop shields help to lessen the plosives, or the explosive sounds that the letters “p” and “b” create.
BONUS: These also help protect your microphone from spit!
The walls are mushy!
If you’re recording the video for your podcast indoors, find the most sound-friendly area possible to shoot.
Your average interior is going to have lots of flat walls.
Flat walls mean echo.
(And who wants echoes in their podcast? I bet you don’t… don’t… don’t...)
To combat the evil echo, look for a room filled with soft materials.
Ask yourself this:
Does it look comfy?
If so, then it may be a good space to record in!
Think couches, carpeting, and curtains. The more soft material around, the more sound absorption you will have.
Invest in quiet
If you have a set studio area in your home, it’s worth your while to make your interiors more audio-friendly.
Investing in soundproofing foam is a popular way to do this.
Watch the video below:
Soundproofing foam comes in a variety of different shapes and sizes.
Alternatively, you’re handy; you can try making your sound absorption panels out of towels and wood.
See how to make them below:
Watch the wind
You’re shooting outdoors on a beautiful day. The day is warm, and the sky is clear with a bit of a breeze.
You know you've got some great footage to put on your podcast!
And later on, you excitedly review the footage. It’s bound to be amazing, right?
Well, it sure looks great. But it SOUNDS terrible.
What could have possibly happened?
Remember that comfortable breeze from that day?
Well, it is now forever captured on your footage, blowing noisily into your microphone.
Even if you weren’t going to rip audio from video for your podcast, the wind noise is just atrocious.
Now, what can you do?
Invest in an ounce of prevention
Wind noise is the bane of video and audio content producers alike.
Wind noise in your video footage can ruin an entire day's (or more!) worth of work.
The best way to deal with wind noise in your video footage is to prevent it.
Most microphones for digital video cameras will come with a windscreen of some sort.
A windscreen is a piece of foam that fits over the microphone that helps break up the wind.
But here's the hard truth:
Often, the foam screen that ships with your microphone isn’t very thick.
And in the grand scheme of things, a foam windscreen can only do so much.
You might want to invest in a deadcat.
(No, we're not talking about a real one!)
A deadcat is an unfortunately named recording accessory. It is a furry sock that fits over your microphone.
It helps break up the wind before it reaches your microphone, reducing the harsh wind sound.
But wait, there's more!
I've just scratched the surface on ways to deal with wind.
This video from Primal Video has other practical tips to help shield your microphone from wind for clearer audio capture.
Here’s a pound of cure
Unfortunately, preventing wind noise won’t help with windy footage you already shot.
But you can try always try to salvage the windy footage with a few tricks.
You may not be able to eradicate wind noise, but you can try to reduce it!
Video editors like iMovie and Adobe Premiere have audio presets that you can use to help edit out at least a portion of the audio.
If you use Adobe Premiere to edit your video, you can try using some of these tips described here:
Another possible solution to wind noise is to edit out as much as possible using a digital audio workstation (DAW) like Adobe Audition or Audacity.
This tutorial from Craig White gives some tips on how to remove wind noise using Adobe Audition.
Check it out:
This video from KCG - Kodie Collings Gaming shows you how to remove noise using Audacity.
Learn how below:
Ready to Post
Creating online content, whether it's visual, audio, written, or any other is always a lot of work. But being able to be flexible with that content is a great way to reach a broader audience.
The trick is to be able to be flexible without overstretching yourself.
Podcasting may be all about audio. However, the principles of great audio production can and should be applied to video production.
Remember: video would not be what it is without great audio to back it up.
So whether you are exploring at making video content to rip audio from video, or just looking to expand your content creator horizons, learning the right techniques and tools will always help improve your podcast.